• Is B2B Growth Hacking Over-Hyped? Sandro Meyer Weighs In, Ep #97

  • Jun 28 2022
  • Duración: 36 m
  • Podcast

Is B2B Growth Hacking Over-Hyped? Sandro Meyer Weighs In, Ep #97

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  • Resumen

  • Is growth hacking in the B2B space achievable? Or is it an overused phrase that does little good to anyone? Is the growth hacking mindset helpful or harmful to a company’s growth? Sandro Meyer—the co-founder of GrowthBay, a growth marketing agency based in Zurich—shares what might be a better alternative to growth hacking in this episode of The Content Callout.

    Outline of This Episode
    • [1:07] Learn more about Sandro Meyer
    • [2:39] Sandro’s rapid-fire marketing tips
    • [5:56] Split your funnel into audience and prospects
    • [13:50] Why Sandro emphasizes co-marketing
    • [19:30] Content distribution is like a trade magazine 
    • [23:00] Growth hacking shouldn’t be prioritized 
    • [26:05] How to handle clients who expect immediate growth
    • [30:46] Every marketer has a different path to follow 
    • [33:37] How to connect with Sandro Meyer
    Connect with Sandro Meyer
    • GrowthBay
    • Sign up for Sandro’s newsletter
    • The Growth Leadership Show
    Connect with The Content Callout
    • https://www.contentcallout.com/

    Subscribe to The Content Callout on

    Apple Podcasts, Spotify, Google Podcasts
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