Is AI “Poisoning” Your MSPs Marketing?

Last week, a supply chain attack hit LiteLLM the open-source AI gateway that sits inside 36% of cloud environment and for about six hours, anyone who ran a routine install command handed over their SSH keys, cloud credentials, and API tokens to a threat group that had been quietly chaining compromises across the open-source ecosystem for months. The attack didn't announce itself. It passed every integrity check.

That is the world our guest operates in and it is exactly why her work matters right now. Ashleigh Vogstad is the CEO of Transcends, a go-to-market firm that works with MSPs, ISVs, and hyperscalers like Microsoft, and she is studying AI at Oxford while doing it. Today we are talking about how MSPs cut through a “sea of sameness”, build trust in the age of AI-driven search, and talk credibly about technology that is moving faster than most governance frameworks can keep up with.