In this episode, I sit down with Samuel Crane — a CEO, father of five, and someone who completely rebuilt his life through intentional health, mindset, and daily standards. We talk about his physical transformation, what it taught him about leadership, his journey through grief, and how building discipline in the gym carries over to every area of life. This one hit deep. We talk fatherhood, faith, business, and what it means to show up for yourself and everyone around you — every single day.

If you’re building something from the ground up (personally or professionally), this episode is for you.

Key Topics:

• Samuel’s 40-plus weight-room reboot delivers the strongest, clearest version of himself yet.
• Dropping 50 pounds peeled back the layers to reveal a more authentic leader at home and work.
• Quiet consistency turned his daily standards into the loudest statement his family and team could hear.
• Faith and loss transformed tragedy into a purpose-driven pursuit of growth.

👉 Follow Samuel on Instagram @samuelcraneceo and DM him the word “IRON” to connect directly

Follow along @jacobemery44

Ready to UNLOCK YOUR GREATNESS? ⬇️

Download the Free Break Barriers Blueprint and learn more at jacobemery.com

#IronAndInfrastructure #DisciplineWins #WeightLossJourney #LeadershipByExample #FatherhoodAndStrength

Most people don’t lose because they aren’t good enough — they lose because they stop. In this episode, I break down what I believe is the real separator: continuity. It’s not about one big win or being the most talented. It’s about laying the brick every single day, no matter how you feel, even when no one’s clapping. I’ve lived the grind, and I’m here to remind you: the middle is where the wins are made. Let’s talk about how to embrace it and stop living in that start-stop cycle that keeps so many stuck.

Key Topics:

• Why success rewards consistency over talent
• The myth of motivation and why you can’t rely on it
• Building confidence through identity-based habits
• How to simplify your goals to create lasting momentum

Follow along @jacobemery44

Ready to UNLOCK YOUR GREATNESS? ⬇️

Download the Free Break Barriers Blueprint and learn more at jacobemery.com

#IronAndInfrastructure #ContinuityIsTheSuperpower #UnlockingGreatness #DisciplineOverMotivation #ConsistencyWins #JacobEmery #LayTheBrick#MindsetMatters #StartStopCycle

In this episode, I sit down with IFBB Pro and Fireproof Fitness CEO Beckyn Mickelson to have an honest conversation about what’s really holding people back — victim mindset, lack of ownership, and excuses disguised as health issues. We talk business growth, client standards, and what it really takes to scale a fitness brand and life after the stage. Whether you're a coach, a lifter, or just tired of your own BS — this one’s a must-listen.

Key Topics:

• Victim mentality is killing progress
• Building a real business takes grit
• Simplicity over supplements
• Freedom in discipline

Follow Beckyn @beckyn_ifbbpro

Follow along @jacobemery44

Ready to UNLOCK YOUR GREATNESS? ⬇️

Download the Free Break Barriers Blueprint and learn more at jacobemery.com

#IronAndInfrastructure #JacobEmeryPodcast #CoachBeckyn #VictimMentality #OwnYourChoices #FitnessBusiness #IFBBPro #WomensFitness #MindsetShift #DisciplineEqualsFreedom #NoMoreExcuses #UnlockingGreatness