Investor Connect 861: Unlocking Sales Leadership Capital with Fractional Executives

In this episode of Investor Connect, Hall Martin speaks with Henning Schwinum, the co-founder and managing partner of Vendux, a company specializing in connecting businesses with fractional, interim, and full-time sales leaders. Henning shares his journey from a 25-year career in global sales and leadership roles to identifying a gap in the market for senior sales leadership in fast-growing companies that aren't ready for a full-time executive. This led to the creation of Vendux, a specialized marketplace for fractional sales leaders. Henning explains the concept of 'sales leadership capital' and the importance of investing in the talent, processes, and technology needed to build a successful sales function. He also discusses the 'perfect match system,' a proprietary technology used by Vendex to match businesses with the right sales leaders based on detailed criteria.

The conversation delves into the state of fractional sales leadership, touching upon trends, compensation, and the growing acceptance of fractional roles across various industries. Henning highlights the benefits of fractional executives in de-risking go-to-market strategies for startups and scaling efforts that are often out of reach for small sales teams. The discussion includes real-world examples, emphasizing the impact of fractional sales leaders on pipeline quality, win rates, and accelerated growth. Henning also shares his insights on the evolving ecosystem supporting fractional executives, which includes agencies, marketplaces, and education platforms.

As the episode wraps up, Henning offers advice for founders considering the fractional route, emphasizing the importance of finding the right match for specific problems and growth stages. He also highlights the role of the Fractional Leadership Alliance, an industry association that amplifies the voice of the fractional executive community.

Visit Vendux at www.vendux.org/

Reach out to at www.linkedin.com/company/vendux-sales-leadership-capital/ , and on [e-mail]

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