Introduction to the Conscience Marketing Podcast

In this introductory episode of the Show the World You Care podcast, Ruth Collin interviews the founder of Conscience Marketing, Karen Ainley, about why a new approach to sustainability marketing is required.

They explore the 5Cs framework - which focuses not just on what you do for your Customers, but also what you're doing for the Climate, your Communities and Colleagues, underpinned by your Credentials.

Visit www.consciencemarketing.co.uk for further information.