Intro to the Value Stick. What is Value? What is Design?

Clark dives into how we use the value stick to understand value and design. This episode includes a discussion of:

• What is Customer Utility
• How we see resources consume
• Value as Surplus Utility
• Design as the processes of innovating new solutions to customer needs that provider greater utility or lower resource consumption for increased value. Synergy is a major component
• A look at the entire system and sharing surplus value