Interviewing: How to get the gold

You've decided to make magic in your marketing and develop a case study strategy. You've identified the success stories to attract business. And now you're about to interview clients starring in your case studies. What do you ask? How do you make the most of every minute with these cherished clients? On today's episode of The B2B Case Study Podcast, Rachel and Dave explain how to create captivating case studies with the questions you want to get the answers you need...