Interview with Terry Lyons, Esq.

How does a lawyer build a multi-million dollar firm from a home mortgage and a dream? In this episode, Carl sits down with Terry Lyons, one of New Jersey's most innovative family law attorneys, to deconstruct the anti-sludge playbook she used to build a nationally recognized enterprise.

Discover the counterintuitive strategies that became her engine for growth, from launching the state's first legal app to creating unique staff titles like "Captain of First Impressions." This is a masterclass in rejecting commoditization, understanding the deep psychology of your clients, and building a powerful, values-driven culture that wins.

Learn more about building your own authority assets and fighting marketing sludge by visiting us at BooksForExperts.com.

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