Interview with Sarah Kate: founder of Some Good Clean Fun, North America’s most-read site dedicated to non-alcoholic drinks

In this powerful episode of Mocktails with Marina, host Marina Castillo sits down with Sarah Kiriliuk, the founder of Some Good Clean Fun and sober lifestyle advocate behind the popular Instagram account @somegoodcleanfun. With her PR and media background and deeply personal journey through perimenopause, motherhood, and midlife transformation, Sarah shares how she went from wine-filled nights to becoming a trusted voice in the non-alcoholic beverage movement.

Together, Marina and Sarah explore the roots of mommy wine culture, the layered experience of midlife women navigating sobriety, and the health and hormonal shifts that make alcohol feel increasingly misaligned. They talk about the psychology of alcohol marketing, the rise of non-alcoholic alternatives, and the way community (and lack thereof) shapes sober curiosity, especially for Gen Xers and Xennials.

Sarah also opens up about how Some Good Clean Fun evolved from DIY shrubs in her kitchen to a growing platform on Substack helping women discover the art of mindful drinking, one mocktail at a time. She shares vulnerable stories about parenting, breaking habits, and what “clean fun” really means when you’ve stripped away the numbing agents and finally come home to yourself.

If you're a sober-curious woman, non-alc brand founder, or simply someone wondering what’s next after ditching booze, this episode offers emotional honesty, industry insight, and an invitation to rewrite the story of what celebration and presence can look like in your 40s and beyond.

👉 Want to connect with Sarah or check out her latest writing?
Find her on Substack at somegoodcleanfun.substack.com
Follow her on Instagram: @somegoodcleanfun
Visit her website: somegoodcleanfun.com

🎧 Tune in now to hear the full conversation and discover why Some Good Clean Fun is more than a brand, it’s a movement.