Interview: Why Community Beats Content: Mark Adams on the Next Big Opportunity for Business Events
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Interview: Why Community Beats Content: Mark Adams on the Next Big Opportunity for Business Events
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In this episode of the Convene Podcast, Deputy Editor Barbara Palmer speaks with global innovation strategist Mark Adams, a former Chief Innovation Officer at Vice Media and longtime advisor to major brands, creators, and public figures, ahead of his Convening APAC keynote. Mark shares how his early experiences at the dawn of social media shaped his lifelong work on signal detection, network theory, and digital transformation. He breaks down why the future belongs to communities — not audiences — and explains why the events industry is now positioned for its biggest opportunity in human history.
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Music: Inspirational Cinematic Piano with Orchestra