Intent Over Attention: Direct Bookings For Hotels via TikTok

TikTok is stealing attention and AI is rewriting search.
Learn practical steps to protect direct bookings and turn intent into revenue.
Guest: Serge Berezhnoy, founder of InsightArc and AI-driven guest intent expert, explains how hotels can reclaim distribution. Host Alon Shkuri guides a focused discussion on TikTok, AI agents, and real-time personalization.
- Identify guest intent in real time to deliver offers that convert more bookings.
- Use authentic local creators to drive higher-performing social traffic at lower cost.
- Leverage reviews and Google Maps signals to appear in AI-driven search and agents.
- Apply simple personalization segments to boost direct conversion without heavy tech lift.
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Disclaimer: This podcast shares stories, experiences, and opinions from hosts and guests. They are personal perspectives only and not statements of fact or official advice from The Future of Hospitality