Insights Uncovered: A Real-World Data Podcast Series – Why the healthcare industry needs linked data – Ep2

In this episode, we discuss how linked databases can help unlock the full potential of healthcare – gaining a complete patient view, having deeper insights, and utilizing precision in research. With an increasing amount of available data, healthcare researchers can get a comprehensive view into patient journeys, healthcare utilization, and costs. We’ll explore the importance of being able to take the next step with linked data – what do you do with it once you have it?

• Why getting your data sources to talk to each other can create new issues.
• How linking data is becoming more critical in the real-world data/evidence space. What are some applications for its use?
• “Frankensteining” data is not the answer. MarketScan leverages real-world evidence to help organizations uncover meaningful insights.

With guests:

• Guenter Sauter PhD, Sr. Director, Technology Product Management at MarketScan
• Liisa Palmer PhD, Portfolio Leader, Real World Data Research & Analytics at MarketScan

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