Insight ≠ Observation: The 3 Steps to Developing Real Insights

In this solo episode, we're unpacking a simple but powerful truth: observations aren't insights.

Through a story about a paid search cannibalization discovery, we'll illustrate how easy it is to stop at surface-level data–and what it takes to move beyond that.

We'll also cover the three steps to developing real insights and how to bring context, reasoning, and connection into your analysis so your findings actually drive action. If you've ever wondered why your reports don't spark decisions, this episode will help you bridge that gap.

The Quietly Ambitious Analyst–where business context meets data communication.

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