Inside the World of PR: Building Brands and Managing Crises with Neal Cummins

Join us for this episode of REWIRE as we sit down with Neal Cummins, Head of Communications at Sky Ireland.

Neal shares his fascinating career journey, bringing a wealth of experience from both agency and in-house roles. He delves into the intricacies of managing communications for a major brand, discussing the importance of understanding media dynamics, the role of effective internal communications, and the challenges of balancing proactive strategies with reactive crisis management.

We explored the impact of COVID-19 on the industry and the future role of AI in enhancing efficiency and creativity. Neal also offered his invaluable advice on building a successful career in communications.

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