Inside the VEO Movement | E24 – Hard Refresh – An ISSA Podcast

🎤 In this special episode of Hard Refresh, Caden and Karina pause the usual format—no guest, no Two Truths & a Lie—to talk candidly about one of the most meaningful initiatives tohit the industry: the inaugural VEO Conference.

Together, they reflect on the why behind the event, the impact of the Hispanic community in the cleaning industry, and whatit means to create space, recognition, and real opportunity for those driving frontline operations across the U.S.

In This Episode:

🔹 Quick Control:

• Hard Refresh programming interrupted for this special edition takeover
• VEO Conference: One month away—don’t miss this inaugural event
• Register here: https://www.issa.com/events/veo-conference/

• Use code VEO20 for a discount

🔹 Clear Cache:

• The emotional “why” behind Karina’s mission to launch VEO
• 70% of our industry’s frontline is Hispanic—why that must shape leadership strategy
• Who VEO is for: business owners, managers, frontline team members, and allies
• From gala awards to high-impact education: what makes this event different
• Cultural representation and why it matters for scalable change
• Industry leaders stepping up: sessions on job costing, M&A, women in leadership, inclusive hygiene, and more

• A rallying cry: how every part of the industry can help elevate the community that built it

💡 “This isn’t just a party. It’s a movement. A moment. A chance to show up for the people who show up for us every single day.”

🎧 Subscribe & Follow Hard Refresh on Spotify, YouTube, or wherever you get your podcasts.

Connect with the Hosts:
Caden Hutchens – https://www.linkedin.com/in/caden-hutchens/
Karina Neff – https://www.linkedin.com/in/karina-neff-01b0782a/