Inside the Livestock Marketing Association with Jara Settles

In this episode of The Beef Brief, host Sarah Cover sits down with Jara Settles, General Counsel and VP of Risk Mitigation at the Livestock Marketing Association (LMA). Jera shares her journey from growing up on a Nebraska cow-calf operation to leading government and industry affairs for the nation’s primary trade association representing livestock marketing businesses. Together, they dive into the role of livestock callers, the challenges they face, and how LMA is working to strengthen their jobs—and the industry—by making them more efficient.