Inside the Art of Focus Groups with Melissa Siegel Barrios

Mastering Focus Groups and Interviews with Expert Evaluator Melissa Siegel BarriosIn this episode, we dive deep into the intricacies of conducting effective focus groups and interviews with Melissa Siegel Barrios of MSB Consulting.

As an expert evaluator with extensive experience in violence prevention and collaboration with various organizations, Melissa shares actionable insights on crafting compelling interview questions, creating a welcoming space, and dealing with unexpected dynamics during focus groups.

We also explore best practices for analyzing qualitative data to inform strategy and program design.

Additionally, Melissa offers valuable advice on building trust within communities, ensuring accessibility, and the importance of genuine representation.

00:00 Introduction & Best Practices for Conducting Focus Groups

01:24 Real-Life Examples and Challenges in Focus Groups

03:40 Key Recommendations for Quality Interviews

08:43 Differences Between Interviews and Focus Groups

14:20 Analyzing Qualitative Data: Coding and Themes

18:14 Ensuring Inclusivity and Accessibility in Research

24:53 Conclusion and Contact Information

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