Inside Womads: The Leather Shoe Brand Empowering Women on the Move

In this episode of The Lucky Orange Show, I sit down with Lisa Oberst, Founder of Womads and former Director of Retention at Fuel Made, to explore how purpose, performance, and product design come together to build a comfort-first, mission-driven brand.We talk about what inspired Lisa to leave agency life for entrepreneurship, how her data-driven marketing background fuels smart product decisions, and how Womads is empowering women—both customers and Colombian makers—with every step.What you’ll learn in this episode:→ How Lisa turned retention insights into a physical product brand→ Why Womads is solving for freedom, comfort, and movement→ How Lisa uses tools like Prediko and Shopify to stay lean but strategic→ What it looks like to grow slowly, intentionally—and still make an impact→ How customer data and feedback drive product development→ The mission behind Womads’ giving model and sourcing practices→ What it means to scale with both purpose and precisionAbout Womads:Womads makes handcrafted leather shoes and accessories for women who live on the move. Designed for comfort, built with purpose, and handmade in Colombia using sustainable materials.Learn more about Womads: https://www.womads.com/Connect with Lisa: https://www.linkedin.com/in/lisaoberst/Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/Try Lucky Orange: https://www.luckyorange.com/#womads #d2cbrand #womensshoes #ecommercefounder #sustainablefashion #luckyorange