Inside Wimbledon: Usama Al-Qassab on managing partners, maintaining the brand and mastering AI

As The Championships begin, Wimbledon's Marketing and Commercial Director Usama Al-Qassab sets out what's new this year and how he's settled into his role over the past two years.

In conversation with Leaders' Content Director, Al-Qassab discusses how the All England Lawn Tennis Club continues to balance history and tradition with innovation and technology; how conversations with brand and broadcast partners are changing; and how he's thinking about AI and its applications in and around The Championships.

Plus he discusses the changes for the 2025 tournament, including line judging and the start time of the men's singles finals, plus Wimbledon's digital strategy and what his diary looks like during The Championships