Inside POOLCORP’s 2026 Playbook: System Selling, Better Retail Support, and Pool360 Unlocked

In this episode of the Pool Magazine Podcast, host Joe Trusty sits down with Jamie Novak, Director of Marketing, and Brian Durant, Senior Director of Retail Solutions North America at POOLCORP, to break down what’s new for 2026 — and why it matters to pool retailers and service pros.

The conversation dives into how shifting industry dynamics since the pandemic have changed the way chemicals are sold, supported, and managed at retail. Jamie and Brian explain why POOLCORP is leaning into system selling with the launch of two new programs: The Royal Treatment for Regal Chemicals and The Gold Standard for EZ Clor. These simplified, repeatable systems are designed to reduce training friction, improve consistency, cut down on callbacks, and deliver a better overall customer experience.

They also unpack the launch of Pool360 Unlocked, a major update that gives dealers Amazon-like access to POOLCORP’s entire inventory network. With new pickup, delivery, and shipping options — all from a single cart — Pool360 Unlocked puts speed, visibility, and control back in the hands of pool pros. As Jamie puts it, “Your branch is now every branch.”

If you’re a retailer, service company, or pool professional looking to improve efficiency, simplify water care, and stay ahead in 2026, this episode offers a clear look at where the industry is headed — and how POOLCORP plans to support it.

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