Inside North Italia’s Culinary Engine With Chef Chris Curtiss

Chris Curtiss, Corporate Chef and Director of Culinary R&D at North Italia, breaks down how the modern Italian concept keeps raising the bar as it nears 50 locations nationwide. He reflects on his decades in the industry, his longtime affinity for pasta shapes, and what it takes to move beyond the chain-restaurant stigma. He also shares how he reads guest feedback in real time and keeps the menu current without losing the brand’s core identity.