Inside Hex: How CMO Ashley Stepien Is Rebuilding Marketing with AI

In this episode of AI’ve Got Questions, Stacey sits down with Ashley Stepien, CMO of Hex, to talk about how AI is transforming modern marketing. Ashley shares how her team uses tools like ChatGPT and Claude to automate tedious tasks, test messaging at scale, and even rethink the structure of a marketing org.

They dive into the balance between build vs. buy in the age of AI, what it means to create “AI-native” marketers, and why brand creativity is making a big comeback.

If you’re a marketing leader trying to figure out where to start, or how to go deeper, with AI, this one’s packed with practical inspiration.