Innovation In Wine episode two with Dan Petroski, founder and winemaker at Massican Wines

Wine innovation comes in many forms. For our second interview of this season on Innovation In Wine, we’re focussing on the allure of nostalgia, and how it can be key to the future—not a tether to the past.

Dan Petroski, founder and winemaker at Maccasin Wines joins us to discuss his move from publishing to viticulture. We talk about scaling a wine startup, using AI in daily operations, why he chose to grow atypical varietals in Napa Valley, and what it means to lead growth with a passion for the product, traditions, and storytelling.