Informed: the podcast for LinkedIn® users Podcast Por John Espirian arte de portada

Informed: the podcast for LinkedIn® users

Informed: the podcast for LinkedIn® users

De: John Espirian
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"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA. John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.) This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.John Espirian Desarrollo Personal Economía Marketing Marketing y Ventas Éxito Personal
Episodios
  • 475. Recommendations and video testimonials

    475. Recommendations and video testimonials
    Jan 17 2026

    Main topic is how others can be your marketing department via their recommendations and video testimonials.

    Postbag

    Mark Lee: I’m wondering what would happen if I chose to start another newsletter on a different topic potentially of interest to a different subset of my connections. Do all my connections get notified of the new newsletter? Does it have an impact on what happens with the other newsletter? Do all new connections get notified that I have two newsletters?

    Do off-topic posts work?

    Dates and times on posts

    Recommendations and video testimonials
    Más Menos
    15 m
  • 474. What is real and what is fake on LinkedIn?

    474. What is real and what is fake on LinkedIn?
    Jan 10 2026

    What is real and what is fake on LinkedIn? We're looking at some fake accounts this week.

    Postbag

    Gillian Whitney voice note

    Can anything be done to stop DMs fragmenting when sending LinkedIn recommendations?

    LinkedIn security fake account

    Update on fake LinkedIn security accounts via Guy Strijbosch

    Where did all the Top Voices go?

    Keep your headline short: check out some tips on the importance of making a quick impact with your profile headline.

    UpLift Live conference discount

    Our most recent LaunchPad call went well, and now we're offering a conference discount to Informed listeners.

    Use INFORMED to get 20% off an in-person ticket to UpLift Live 26. That offer is valid until 11.55pm UK time on Saturday 17 January, and then it's a 10% discount after that.
    Más Menos
    14 m
  • 473. My top 10 LinkedIn questions

    473. My top 10 LinkedIn questions
    Jan 3 2026

    Happy New Year!

    Postbag

    Hanne Møller – reposting your own post

    Caryn Yuen – hashtags

    I know LinkedIn has removed the ability to follow hashtags, but people can still use them. Some include hashtags within the body of their post to draw attention to certain words, while others add several at the end in a more Instagram-style approach. So what purpose do hashtags actually serve on LinkedIn now?

    My top LinkedIn questions

    1. Where do I start?
    2. What do I post about?
    3. Should I post personal stuff?
    4. How do I approach people?
    5. Do I need LinkedIn Premium?
    6. Should I switch to creator mode?
    7. How do I increase my Social Selling Index (SSI)?
    8. Should I put links in posts?
    9. Do I need a company page?
    10. How do I get more engagement and visibility?
    Más Menos
    10 m
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