Informational Content is Dead. Or Is It?

Informational Content is Dead. Or Is It?
Is top-of-funnel content still worth the effort in 2025?

In this episode of #SEOTalk Spaces, we dive into the big question haunting content marketers: has informational content lost its value in a world of AI Overviews, zero-click results and changing search behavior?

We talk about:

• Why TOFU blogs aren’t performing like they used to

• What user behavior and Google updates are really doing

• Real brand examples navigating the shift

• And practical tips to future-proof your content strategy

Tune in and rethink your approach to content in the AI-first era.