Influencing Vaccinations

Welcome back to the podcast for Season 2! In this week's ep, we chat about how influencers are a key tool to get the public on board with vaccinations. Aleesha tells us about her new mentor, Whitney Wolfe Herd from Bumble. Our brand feature this week is Dove, and how we love what this brand stands for.

PLEASE NOTE: This discussion is not about whether or not people should be getting a COVID vaccination. Please consult your medical practitioner for this advice.

Links:

- https://www.theatlantic.com/technology/archive/2021/02/vaccine-influencers-covid-anti-vax-instagram/618052/

- https://www.politico.com/news/2021/01/30/vaccine-rollout-influencers-463917

- https://hbswk.hbs.edu/item/how-influencers-celebrities-and-fomo-can-win-over-vaccine-skeptics

- https://adage.com/article/twitter/how-brands-can-play-role-todays-covid-19-vaccine-conversation/2341271

- https://www.vogue.co.uk/arts-and-lifestyle/article/who-is-whitney-wolfe-herd

- https://www.dove.com/au/stories/about-dove/introducing-the-no-digital-distortion-mark---dove.html

- https://www.thinkwithgoogle.com/marketing-strategies/video/dove-real-beauty-sketches/

- https://www.youtube.com/watch?v=litXW91UauE