Welcome to The Infinite Income Podcast with Tanner Chidester — where real entrepreneurs share the unfiltered truth behind success.

In this episode, I sit down with Joe McCarthy — brand strategist and founder of Gems Social — to unpack how he built a business off pure organic outreach, relentless DMs, and dialed-in offers (before ever touching paid ads).

From sending 100 cold DMs a day in a high-school bathroom stall to helping coaches clarify offers, target the right audience, and turn views into revenue, Joe breaks down the exact playbook: fix your foundations, talk to prospects daily, and let your content serve your brand — not the algorithm.

We also get into mindset, marriage and fatherhood at 22, moving to Fort Lauderdale for environment and network, and why most creators stall out by copying trends instead of finding their voice.

If you’re a coach, creator, or entrepreneur who wants more sales without “going viral,” this one’s a blueprint for turning attention into income.

Timestamps:

00:00 Hustle origins — 100 DMs/day from a school bathroom

01:17 What Joe actually does: brand - offer - messaging - monetization

02:45 Biggest branding mistakes: bad targeting, no foundations, copycat content

03:42 Offers over virality: why weak offers cap growth

04:47 Turning views into sales: DM outreach that actually converts

05:58 Where to find leads: “who they’re following” hashtags & groups

07:50 Scaling with a VA: pages to tap out and daily DM volume

10:04 Sales process: 5 years organic before adding paid ads

11:21 Don’t rely on ads: build organic so you’re platform-proof

13:00 Growth ceiling: when to add ads and viral content

13:44 Who Joe helps: in-person trainers going online (mid/high ticket)

15:45 Marriage & fatherhood at 22 — pressure, purpose, and record months

18:53 Why Fort Lauderdale: network, weather, family-friendly pace

19:54 From top closer to founder: investing heavily in mentors

22:05 Early inspiration: books, Tai Lopez course, first wins

28:35 Pricing confidence at 22 and imposter syndrome

29:48 Non-negotiables, routines, and what actually matters

31:00 Mentors & books: Brody Kern, Garrett J. White, 10X takeaways

34:01 Advice to young listeners: get clear on your “why,” get into sales

37:12 Mindset & camera confidence: stop comparing, start creating

40:14 Where to find Joe

Ready to grow your brand and income?

👉 https://go.eliteceos.com/new-elite-main-vsl-4954?utm_source=ep80

Welcome to The Infinite Income Podcast with Tanner Chidester — where real entrepreneurs share the unfiltered truth behind success.In this episode, I sit down with Leon — entrepreneur, community builder, and co-founder of Unfungible.xyz — to break down his journey from Lebanon’s economic collapse to building a global presence in the crypto and Web3 world.Leon opens up about:Watching his parents lose everything when Lebanon’s banks collapsedThe moment he realized “community + ownership” would redefine online businessHow he went from theme pages and failed products… to pioneering the “founder funnel” in Web3Why reputation matters more than ads in cryptoThe hard lessons his brother learned chasing quick gainsAnd the philosophy that keeps him grounded, even after massive winsIf you’re an entrepreneur, investor, or creator curious about the intersection of brand, community, and blockchain — this conversation is packed with insights on wealth, risk, and building something that lasts.Timestamps:00:00 Intro — Losing it all & calling my dad after my first six-figure month02:00 Lebanon’s collapse & what it taught me about survival07:00 From theme pages to crypto: the turning point12:20 Why community is everything in Web320:00 Breaking the $2M ceiling and pivoting to equity plays30:40 The Founder Funnel: personal brand as top-of-funnel in crypto40:00 Relationships, temptation, and the cost of success52:00 Staying grounded when money doesn’t buy happiness1:05:00 “This too shall pass” — a lesson for both wins & losses1:15:00 Lightning round & Leon’s advice for entrepreneurs👉 Ready to build income and influence?https://go.eliteceos.com/new-elite-main-vsl-4954?utm_source=ep079

Welcome back to The Infinite Income Podcast with Tanner Chidester — where real entrepreneurs share the unfiltered truth behind success.In this episode, I sit down with Dan Henry — internet marketer, author, and now outspoken entrepreneur living in Dubai.We cover Dan’s wild evolution:From running seven- and eight-figure online businesses…To owning yachts and chasing the “laptop lifestyle”…To giving it all up in search of time, purpose, and faith.Dan gets brutally honest about why he left America, why he converted to Islam, and why he believes most entrepreneurs have it completely backwards when it comes to freedom.We dive into business models that still work in 2025, how AI is rewriting the rules of online income, and why simple webinars continue to print money.From wealth, faith, masculinity, to controversial takes on culture and politics — this is Dan Henry like you’ve never heard him before.Timestamps:00:00 Intro — Dubai, freedom & the US illusion07:00 From yachts & parties to searching for meaning18:00 Why Dan converted to Islam29:00 Business lessons: lean vs corporate scaling37:00 AI products & making $10k/month in 202546:00 Webinars that still crush47:50 Israel-Palestine — why Dan speaks out55:40 Masculinity & what makes a real man today1:04:00 Living in alignment with your values1:11:20 Final thoughts + where to find Dan👉 Ready to scale your income & brand?https://go.eliteceos.com/new-elite-main-vsl-4954?utm_source=ep078