In this episode, I sit down with a business builder who breaks down one of the most misunderstood realities of winning: you cannot live a balanced life and expect uncommon results.

We dig into why obsession — not talent, not IQ, not luck — is the real separator between top performers and everyone else. From chess masters to elite entrepreneurs, the pattern is the same: the ones who win hardest are the ones who care the most.

We also talk about:

- How to know if you're actually passionate about your business — or just forcing it

- Why most people quit before ever getting good

- The dangers of choosing the wrong business model

- The single most underpriced skill in the marketplace today

- What he wishes he understood at 20 (especially about scalability)

- And why the business you pick matters more than the effort you put in

If you're a creator, coach, or entrepreneur trying to pick the right path — this episode will save you years of trial and error.

Ready to scale smarter and faster?

👉 https://go.eliteceos.com/new-elite-main-vsl-4954?utm_source=ep088

Timestamps:

1:10 From Orthodox Jew to call center owner

1:33 Becoming religious “by accident” (because of a girl)

2:30 Oxford, Budapest & leaving religion behind

3:29 “I got sued INTO a business” – entering HVAC

4:06 From cigar kiosk to high-end cigar lounge

4:47 Landlord lawsuits & expensive HVAC lessons

5:24 Meeting the HVAC tech who became his partner

6:07 Launching an HVAC company with zero experience

6:32 Pivoting from HVAC into solar (and why solar is brutal)

8:15 Accidentally discovering the power of call centers

9:13 Fixing the real problem: nobody calls their leads

10:00 The VA who started cold calling (and it worked)

10:46 Building a real call center: dialers, scripts, systems

11:20 What Scalifi actually does for home service companies

12:25 Why Peter refuses long-term contracts

14:36 How they source and filter cold-calling data

18:51 The real math of cold calling (300 contacts → 1–2 appointments)

20:08 Why cold calling works because it’s hard

23:11 When cold calling doesn’t make financial sense

25:00 How to pay call center agents the right way

27:01 The real challenge: managing humans, not tools

31:07 Why he only hires callers from Latin America

35:46 The metrics that actually matter (CPA is king)

37:29 Why he can’t use a call center to sell call centers

41:34 Immigrant upbringing & watching his dad start over

44:46 Business as a hobby – why he’d “retire” into another company

47:05 Starting work at 11 a.m. & designing a “retired” lifestyle

50:07 Struggling with content and fixing it with a media team

53:18 Unpopular truth: you can’t be balanced, you must be obsessed

55:22 Lightning round: mistakes, reading, and scalability lessons

56:58 Where to find Peter online (Scalifi)

In this episode, I sit down with Jeremy Miner, global sales strategist and founder of Seventh Level, whose Neuro-Emotional Persuasion Questioning (NEPQ) method has transformed over 400,000 sales professionals across 40+ countries.

Jeremy shares how he went from knocking doors in Utah to building one of the largest sales training companies in the world — redefining how we sell through behavioural science and psychology.

Join the 7q.ai waitlist https://7q.ai/waitlist
The NEPQ PRIMER Community: https://nepqtraining.com/prime
Join the 7th Level Sales Team: https://hardlyselling.hirebus-careers.com/closer-7th-level
Grab Jeremy’s book on Amazon: https://www.amazon.com/dp/1636980112
Connect with Jeremy Miner
Instagram: https://www.instagram.com/jeremyleeminer/
LinkedIn: https://www.linkedin.com/in/jeremyleeminer/
Facebook: https://www.facebook.com/jeremy.miner.52
Listen to the Next Level Podcast: https://www.youtube.com/⁨@JeremyMinerPodcast⁩

We dive deep into his journey:

- How studying psychology helped him understand buyer behavior

- Why most salespeople lose deals before they even begin

- How to ask questions that interrupt patterns and make people sell themselves

- The truth about “late” success — starting your business after 18 years in sales

- The mindset shifts that separate good salespeople from great ones

- How to balance family, faith, and growth while scaling a global brand

- His vision for AI-powered sales training — and why success is simply a choice

Timestamps:

00:00 The 100-Doors Rule — Reverse-Engineering Rejection

01:55 Meet Jeremy Miner + NEPQ in 60 Seconds

03:35 Door-to-Door Origins → $500K in College (and dropping out)

05:40 Buyer Psychology: Pattern Interrupts & Results-Based Thinking

10:30 Connection Questions & Don’t Assume the Sale

11:50 Frameworks vs. Scripts: Sound Natural, Sell More

14:45 Faith, History & Why It’s Called “Seventh Level”

21:00 18 Years in Sales → Founder: Wins, Losses, Mentors

29:40 Objection Prevention & Identity Framing (spouse, “think it over”)

39:00 Scaling People & Culture — Hire for Commitment

47:00 Content That Converts — Niche over Broad

1:04:00 The Future: 7Q AI + Success Is a Choice (No Plan B)

If you’re in sales, entrepreneurship, or simply want to master influence and human connection — this episode is a masterclass from one of the best to ever do it.

Ready to grow your brand and income?

👉 https://go.eliteceos.com/new-elite-main-vsl-4954?utm_source=ep087

In this episode, I sit down with Cole Gordon, the founder of Closers.io, who scaled his company from $0 to $30M a year in just 26 months.

Cole shares the full story — from sending 350 cold emails that never delivered, to discovering his talent in sales, to building one of the largest recruiting and sales training companies in the industry.

We unpack:

- How a failed $8,000 investment turned into a $100M business model

- The mindset shift that took him from bartender to CEO

- His system for hiring, training, and placing elite sales teams

- The real reason most people never break through in sales

- His long-term vision to take Closers.io to 9 figures — and beyond

If you’re an entrepreneur, sales leader, or coach looking to build a world-class team and dominate your market, this episode is a must-listen.

Timestamps:

00:00 – From bartender to entrepreneur

04:00 – The $8,000 mistake that changed everything

10:00 – Breaking into sales and discovering his gift

16:00 – Launching Closers.io from scratch

22:00 – Recruiting and building elite sales teams

30:00 – Scaling from $1M to $30M in 26 months

38:00 – Going from done-for-you to enterprise level

46:00 – How Cole invests and manages millions

56:00 – Getting engaged and building balance

1:00:00 – Best sales lessons and habits for success

Ready to scale your sales and income?

👉 https://go.eliteceos.com/new-elite-main-vsl-4954?utm_source=Spotify-ep086