Inez Evans-Benson on Leadership and the Future of Transportation
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Inez Evans-Benson on Leadership and the Future of Transportation
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In this episode of METROspectives, METRO Magazine spoke with Inez Evans-Benson, SVP and deputy transit and rail market leader for WSP in the U.S., about the line between customer experience and customer satisfaction.Drawing on decades of industry experience, Evans-Benson offered insights into the differences between the two, along with tips for better customer engagement and more.
Topics include:
· The differences between customer satisfactionand the customer experience.
· How to prioritize the customer.
· Innovating to increase customer satisfaction.
· How to better engage customers.
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