Indie Game Movement Podcast Por Andrew Pappas Game Marketing Strategist and Consultant arte de portada

Indie Game Movement

Indie Game Movement

De: Andrew Pappas Game Marketing Strategist and Consultant
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Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you'll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.All rights reserved Ciencia Ficción Economía Marketing Marketing y Ventas
Episodios
  • Ep 449 - Owning Your Game's Positioning with Andrew Pappas

    Ep 449 - Owning Your Game's Positioning with Andrew Pappas
    Apr 14 2026

    Many indie studios do not struggle because their game lacks quality. They struggle because they fail to fully own what makes their game distinct. In this episode, I break down why strong positioning starts with identifying the most marketable truth about your game and committing to it clearly enough for the market to understand and remember.

    Episode Shownotes Link: https://rengenmarketing.com/449
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    35 m
  • Ep 448 - The Hidden Risk in Reaching Global Players with Kate Edwards

    Ep 448 - The Hidden Risk in Reaching Global Players with Kate Edwards
    Apr 7 2026

    Reaching global players takes more than strong localization. The meaning of a game can shift across markets based on cultural context, symbolism, visual cues, and geopolitical sensitivity.

    So today, we unpack the risks indie developers often miss and explore how to think more strategically about global player perception without compromising creative vision.

    Episode Shownotes Link: https://rengenmarketing.com/448
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    49 m
  • Ep 447 - How Smarter Prototyping Builds Better Games with Josh Hirshfield

    Ep 447 - How Smarter Prototyping Builds Better Games with Josh Hirshfield
    Mar 31 2026

    Indie developers often feel stuck between moving quickly and building something worth committing to. Move too slow and momentum fades. Move too fast, and you risk committing to ideas before they've been properly tested.

    So today, we're going to dive into how smarter prototyping helps teams validate ideas earlier, learn faster, and make stronger development decisions. And we'll also look at how the right tools can support faster iteration without becoming a distraction.

    Episode Shownotes Link: https://rengenmarketing.com/447
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    1 h y 16 m
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