When the flood came, the warnings didn’t. In this episode, a deadly cascade of communication breakdowns and the consequences of delay. At least 129 people are dead, with dozens still missing, after historic flash flooding swept through central Texas. The timeline reveals a gap between federal alerts and local action. Lives were lost in those hours.

We examine what went wrong, why the local warning system never materialized despite years of requests, and how messaging from state and national leaders continues to fail the public in real-time. From delayed sirens to political deflections, this is a story about infrastructure, accountability, and the high cost of silence.

Plus: the Camp Mystic aftermath, FEMA’s delayed deployment, the governor’s football analogy, and the backlash to a viral video that reframed the tragedy through race and privilege.

The floodwaters receded. The questions haven’t.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.

Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.

Follow & Connect with Molly:

• https://www.youtube.com/mollymcpherson
• https://www.tiktok.com/@mollybmcpherson
• ...

July appears quiet. It isn’t.

This episode outlines why summer is a high-risk period for reputation management. With newsroom staffing reduced and audience attention low, deeper stories start brewing. Reporters have more time. Leadership is often distracted. That’s when reputational cracks start to widen.

The timing is rarely accidental. Many of the biggest PR crises in recent years—from Lizzo’s lawsuit to Drew Barrymore’s strike backlash—began simmering in July and erupted by September.

What’s covered:

• How reduced oversight and lower engagement create space for reputational damage
• The patterns behind summer stories that spiral
• Case examples including Diddy, Cuomo, Barrymore, Lizzo, Fallon, Baldoni, and Lively
• The role of social media in sustaining backlash
• Why July is a critical window for transparency, not silence

Also featured: a breakdown of how MuckRack supports proactive monitoring and sentiment tracking.

Referenced Stories:

• Sean Combs trial
• Andrew Cuomo's primary upset
• Lizzo legal fallout
• Writers strike flashpoints
• Celebrity missteps and media strategy

Key takeaway:
July is not the time to disappear. For anyone managing a sensitive narrative, this is the moment to speak before being spoken about.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.

Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.

Follow & Connect with Molly:

• https://www.youtube.com/mollymcpherson
• https://www.tiktok.com/@mollybmcpherson
• ...

In this live edition of The PR Breakdown, Molly McPherson is joined by Warren Weeks and John Perenak, the hosts of the Reputation Town podcast, to explore the widening gap between journalism and public trust. The conversation centers on CNN’s Jake Tapper and his new book with Alex Thompson, Original Sin: President Biden's Decline, Its Cover-Up, and His Disastrous Choice to Run Again.

Is this book a mea culpa? A career pivot? Or a strategic move to rebuild credibility?

• The reputation strategy behind Tapper’s timing
• Whether journalists should profit from stories they once protected
• How media control is shifting from legacy outlets to podcasters and independent creators
• Why access journalism is losing public trust
• The pressure journalists face when reporting truth conflicts with institutional loyalty

This episode is not just about one book or one anchor. It’s about the changing role of journalism, the rise of independent media, and the challenge of earning trust in today’s media environment.

If you work in communications, follow the news closely, or just want to understand what’s really happening behind the headlines, this conversation is for you.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.

Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.

Follow & Connect with Molly:

• https://www.youtube.com/mollymcpherson
• https://www.tiktok.com/@mollybmcpherson
• ...

Tyler Perry is facing a $260 million sexual harassment lawsuit from actor Derek Dixon—and his legal team wasted no time calling it a “scam” and “shakedown.” That move may work in court. It won’t hold up in the court of public opinion.

In this episode, I break down:

• How aggressive legal statements create reputational damage
• Why pattern recognition is the biggest risk to Perry’s brand
• The Christian Keyes video circulating online and its unspoken implications
• What Perry’s team should have said instead—and why it matters

From the “Lizzo Effect” to the gap between legal and reputation risk, this is a classic case of what happens when a billion-dollar brand forgets that beloved status is earned—and easily revoked.

Strategic Takeaway: Defensive desperation destroys trust faster than the allegation itself.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.

Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.

Follow & Connect with Molly:

• https://www.youtube.com/mollymcpherson
• https://www.tiktok.com/@mollybmcpherson
• ...

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.

Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.

Follow & Connect with Molly:

• https://www.youtube.com/mollymcpherson
• https://www.tiktok.com/@mollybmcpherson
• ...

A $400 million defamation lawsuit, a full dismissal from a federal judge, and reputations still in question. This week, we’re breaking down the legal loss—and PR fallout—of It Ends With Us director Justin Baldoni’s case against Blake Lively, Ryan Reynolds, and their team. Spoiler: no one comes out clean.

This episode goes beyond the legal headline to unpack what really happens when public figures weaponize defamation law to manage backlash. We cover:

• Why most defamation suits fail
• What the law protects—and what it doesn’t
• The reputational risks of suing to “fix” a story
• And what Blake Lively’s post-verdict statement didn’t say out loud

If you’ve ever asked, “Should I sue for defamation?”—this episode is your answer. (And I’ve got a resource for you if you’re still not sure.)

Mentioned in the episode:

• Should You Sue for Defamation? (Fillable Decision Tree for paid subscribers): PRBreakdown.Media
• Social Media Hints At Reasons Behind 'It Ends With Us' Cast Rift, Forbes.com (Aug. 12, 2024) Molly McPherson

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.

Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.

Follow & Connect with Molly:

• https://www.youtube.com/mollymcpherson
• https://www.tiktok.com/@mollybmcpherson
• ...

This week delivered a crash course in reputational damage. From a celebrity divorce to a DOGE(Y) dodge, and newsroom blowback, this episode highlights five real-time PR failures that exposed deeper internal fractures.

Mentioned in this episode:

• Hugh Jackman & Deborra-Lee Furness: When a “conscious uncoupling” narrative veers into betrayal
• Jeff Bezos & Lauren Sánchez: The media quote provided about their pre-wedding press tour. Previous episode for context: (Houston, Gayle King and Crew Have a Problem: Blue Origins PR Free Fall)
• Elon Musk: His pivot away from Trump raises eyebrows.
• Jake Tapper: CNN’s anchor (and one crisis communicator) faces the heat from the release of Original Sin.
• Delta Airlines: A viral in-flight moment that struck the wrong chord.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.

Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.

Follow & Connect with Molly:

• https://www.youtube.com/mollymcpherson
• https://www.tiktok.com/@mollybmcpherson
• ...

Jake Tapper’s new book Original Sin: President Biden's Decline, Its Cover-Up, and His Disastrous Choice to Run Again is making headlines; not just for what’s in it. The backlash, the omissions, the PR fallout—it’s all part of a larger failure in messaging that started long before the first leak.

In this episode, I’m breaking down the five communication sins at the core of the Biden cover-up. It’s not about politics. It’s about power, spin, and what happens when leaders forget that concealment is not strategy.

You’ll hear:

• The five sins: from silencing to muting the messenger
• The Tapper media tour misfire
• Why crisis spin can’t beat truth—even with a teleprompter
• How these same mistakes show up in boardrooms, campaigns, and C-suites

This isn’t about politics or who you voted for. It’s about what not to do when people are watching...and when they’re not.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.

Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.

Follow & Connect with Molly:

• https://www.youtube.com/mollymcpherson
• https://www.tiktok.com/@mollybmcpherson
• ...