Increasing Conversions By Creating High Converting 404 Error Pages

You log into Google Analytics or your Google Search Console, and you’ll see that you have a ton of 404 errors. Don’t worry every website has them and get’s more of them over time. First off, when someone goes to your website and the page they’re going to doesn’t exist, they’re going to get a 404 error page. The reason these pages don’t exist is because the chances are you had a page there, and then you ended up deleting it. Or someone ended up linking to your website, but they linked to the wrong page or a page that doesn’t exist. That’s why people have 404 error pages. You’re always going to have them, and the bigger your website gets, the more errors that people are going to end up seeing. This episode will teach you how to turn those 404 pages into conversion machines for your business.