Inclusion Starts with Recruiters

In this thought-provoking episode of The Inclusion Bites Podcast, Joanne Lockwood is joined by Jo Major to explore why true inclusion in the workplace must begin with recruiters. Together, they deconstruct the performative side of diversity and inclusion in recruitment, highlight why making systemic change is more than just paying lip service, and consider practical ways recruiters can influence equitable hiring. The conversation moves beyond rhetoric to uncover barriers created by conventional recruitment, the vital role of representation in the industry, and the power of broadening the recruiter’s remit from simply “filling seats” to properly consulting on organisational talent strategies. Joanne and Jo examine why focusing solely on early careers narrows the talent pipeline and challenge the industry to provide greater support for jobseekers, particularly those facing age discrimination or returning to work mid-career.

Jo Major brings over 17 years’ experience as an agency recruiter combined with her expertise in advancing equity and inclusion across recruitment practices. Founder of an organisation dedicated to transforming the industry, Jo equips both agency and in-house professionals with knowledge, tools, and the confidence required to embed inclusive practice at every stage of the hiring process. Her passion lies in inspiring recruiters to genuinely care about people and to question established methods. Jo’s perspective is shaped by her personal journey from ethical but uninformed recruitment to a deeper understanding of inclusion and accessibility, and she is committed to helping the industry move past box ticking towards real change.

Through their candid exchange, Joanne and Jo discuss generational perspectives on hiring, innovative talent pipelines such as mature apprenticeships and alumni programmes, and how recruitment agencies can act as true business partners by advocating for both client needs and candidate development. The episode urges recruiters to challenge bias, leverage technology meaningfully, and step out of industry echo chambers.

A key takeaway from this episode is the recognition that the path to genuine inclusion starts with how recruiters mirror the communities they serve and the ways they consult with their clients and candidates. Listeners will leave with a renewed sense of how recruitment, when done purposefully, can dismantle barriers, create diverse opportunities, and drive sustainable inclusion far beyond compliance.