In.Studio In House Podcast: Association of National Advertisers - ANA

Welcome to the premiere episode of the In House Podcast, a series where leaders in in-house marketing and advertising tell their stories. I'm Craig Teper, the co-founder of In Studio, a digital production consultancy for in-house agencies. We're producing this podcast to create a community where best practices, advice and hard learned lessons from our friends and colleagues across the industry can be shared.

We start with the most comprehensive picture of the state of the industry that you're likely to find. The results of the Association of National Advertisers continued rise of the in-house agency survey, the ANA has been publishing this industry spanning report every five years since 2008. And joining us today are its authors, Bill Duggan and Greg Wright.

Bill and Greg, of their fingers on the pulse of in-house like no one else. And I think you'll be surprised by many of their findings. So now, in their own words, Bill and Greg discuss the data and insights from the most recent survey completed in 2023.