What happens when the President of France cancels your event just one week before showtime?

In the premiere episode of In The Unlikely Event, host Rick Kiley (Co-Founder of SoHo Experiential) is joined by his partner Jeff Boedges and former clients Emma Medina and Sarah DeCoste to recount one of the most chaotic and memorable crises in their 20-year history.

The team was set to host a high-profile cognac tasting program, The Heart of Cognac Experience, at the French Embassy in Washington, D.C. The contract contained a unique, seemingly impossible clause: the embassy could cancel if the President of France needed the space.

Hear the heart-pounding, minute-by-minute story of how the team scrambled to find a new venue, manage a full-scale event cancellation and reschedule, and pull off the impossible—this is the ultimate story of crisis, creativity, and a comeback that proves why event professionals keep coming back for more.

Links:

•SoHo Experiential: [https://www.sohoexp.com]

In The Unlikely Event is the podcast that dives into real stories of crisis, creativity, and comebacks from the world of experiential and event marketing. Hosted by Rick Kiley, Co-Founder of SoHo Experiential, each episode features industry pros sharing how they turned event disasters into brand-building wins. From live event production to brand activations and experiential storytelling, discover how the best in business show that the most memorable experiences often start in the most unlikely ways.