In the Business of Creativity

Innovation has become a major buzzword in the business world today. But what about words like creativity, storytelling and exploration? Some say creative thinking is the foundation of strength in problem-solving skills and the backbone of a successful business strategy, and yet it can so often be overlooked by business leaders. In this episode of POV, Gil sits down with guest Fredrik Härén, an author, keynote speaker and expert on creativity in business. Fredrik has penned over 10 books on innovation, creativity and change, and he’s been invited to speak at over 2,000 conferences on the subject. During the episode, Gil and Fredrik discuss creative exploration, the importance of storytelling and the art of rhetoric. Fredrik also shares his perspective on why he believes creativity has provided a solid foundation for all of the greatest inventions in history, and how we can all leverage our internal resources to reach our fullest potential.