In conversation with James McAulay, CEO of Encore Musicians

In our debut episode I had the pleasure of speaking with James McAulay, the co-founder and CEO of Encore Musicians - one of the largest marketplaces for booking live musicians in the world.

James reflects on the challenges he and his business faced during the pandemic last year, and also share some insights into the success they're now seeing in 2021. With the nature of their business model, Encore had to pivot and look at new opportunities available to them during the pandemic.

A large advocate for SEO as an acquisition channel James also talks about the crucial role it plays within his organisation especially during the Pandemic last year where the revenues they did manage to realise came from their organic visibility.

An inspiring conversation for both marketers and business owners.