In Conversation with A & R Legend Atul Churamani

Music Stories welcomes one of the architects of India’s iconic 90s pop era. From discovering and nurturing stars like Baba Sehgal, Shaan, Shweta Shetty, and Adnan Sami to shaping a golden age of storytelling through music, this episode dives deep into how pop music was created, why it faded, and what today’s artists can learn from it.

We unpack what “good music” really means, the myth of independent music in India, how streaming and digital platforms reshaped the industry (and mostly didn’t help artists), and why creators earn a fraction of what labels and publishers do. The conversation also explores publishing vs distribution, metadata, copyright, virality versus quality, marketing strategies for indie artists, and the future challenges facing the music business.

A must-listen for musicians, creators, and anyone serious about understanding how music actually works—behind the scenes.