• In Clear Focus: The Complete Copywriter with Alan Barker

  • Apr 8 2025
  • Duración: 30 m
  • Podcast

In Clear Focus: The Complete Copywriter with Alan Barker

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  • Resumen

  • IN CLEAR FOCUS: Alan Barker, author of “The Complete Copywriter,” explores the evolving craft of copywriting. Alan shares four core competencies: curiosity, mental mobility, design thinking, and objectivity. He distinguishes between copy, which sells - and content, which informs. He discusses managing creative risk and emphasizes customer-focused conversations over interruption marketing. Hear why human imagination gives copywriters an edge over AI in crafting compelling marketing narratives.
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