• In Clear Focus: Online Qualitative Research with Tom Woodnutt

  • Apr 29 2025
  • Duración: 34 m
  • Podcast

In Clear Focus: Online Qualitative Research with Tom Woodnutt

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  • Resumen

  • IN CLEAR FOCUS: Tom Woodnutt of Feeling Mutual discusses the evolution of online qualitative research. Tom explains how asynchronous methods yield authentic insights by allowing participants to share in real-world contexts without the social pressure of focus groups. He explores maintaining engagement, AI's impact on research, and the “qual at scale” trend. While embracing AI as a powerful tool, Tom emphasizes the irreplaceable human intuition that makes great qualitative research possible.
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