In 2025, your best SEO edge is joining communities - with Erin Simmons

In this episode Erin Simmons shares that in 2025, your best SEO edge is joining communities — they give you the real language of your audience for better content and earn you trust that fuels brand visibility across search and AI.

Discussion points include:

Why are communities so important?

How do you know the right communities you should be interacting on?

What’s a good way to interact and what’s a bad way to interact?

Should you be trying to drive traffic back from communities?

How do you measure the SEO success of interacting in communities?

How does interacting on communities positively affect other online success?

How are online communities evolving and what do we need to do to stay on top of things?

Is AI impacting online communities?