Imperial Many Minds #3: How brands can survive through digital transformation

Some of the biggest names in the world of business are those that have changed and adapted through digital transformation. It requires using digital technologies to improve business processes, changing how you operate to deliver value to customers. It's a cultural change that requires businesses to push beyond what feels comfortable, to learn from intelligent risk taking and deliver ongoing innovation.

Professor Chris Tucci and alumnus Chen Leng Chan examine how organisations undergo digital transformation and its raw potential for the future of business. They also provide their thoughts about common mistakes that occur during the implementation of a digital transformation and advice on how to avoid them.

Want to know more? Here’s an article written by Professor Tucci:

https://www.imperial.ac.uk/business-school/ib-knowledge/many-minds/how-brands-can-survive-through-digital-transformation

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