00:00 – Introduction & Jason’s Backstory
Lisa introduces Jason Graystone, a trading expert and advocate for financial freedom. Jason shares his early life, growing up with little security, and how that shaped his drive for stability and success.

06:30 – The Power of Mindset: From Scarcity to Abundance
Jason discusses how childhood voids become adult values, and how his entrepreneurial journey began with a simple car-washing business. He highlights the importance of using money as a tool for freedom and growth.

12:00 – Path to Financial Freedom
Jason explains his progression from saving and investing to launching his own business and eventually mastering trading. He emphasizes the mindset and skill development required to achieve financial independence.

18:00 – Authenticity & Personal Branding
Jason shares how he built his personal brand by giving away knowledge for free, focusing on radical transparency and authenticity. He discusses the fulfillment that comes from helping others and building a community.

22:30 – The Role of Public Speaking & Confidence on Camera
Jason talks about how sharing his message online led to public speaking opportunities. He reflects on his first YouTube video, overcoming nerves, and how consistency built his confidence on camera.

28:00 – YouTube & Business Growth Strategies
Jason reveals his data-driven approach to growing his YouTube channel, including the importance of thumbnails, retention, and community engagement. He shares actionable tips for creators to boost their own business growth.

36:00 – The Value of Authenticity in the Digital Age
Lisa and Jason discuss the shift toward unfiltered, genuine content on social media. Jason explains how authenticity and congruency are key to building trust and a strong personal brand.

41:00 – Podcasting & Building Loyal Audiences
Jason outlines his podcast strategy: starting with foundational episodes, creating a loop for new listeners, and delivering value in a structured, accessible way.

45:00 – Financial Freedom: What It Really Means
Jason challenges the idea that people want to be rich, suggesting most people truly want freedom. He shares insights from surveying thousands of people and explains how aligning spending with personal values leads to happiness and freedom.

51:00 – The Impact of the Pandemic on Financial Mindset
Jason and Lisa reflect on how the pandemic gave people a taste of true freedom and forced many to rethink their approach to work, money, and fulfillment.

55:00 – Always Free: Jason’s Book & Final Thoughts
Jason introduces his new book, "Always Free," which covers how to achieve true freedom—financial, mental, and lifestyle. He encourages listeners to focus on authenticity, personal growth, and using their voice to make a difference.

59:00 – Where to Find Jason & Closing Remarks
Lisa shares where listeners can connect with Jason and access his content. She encourages reviews and feedback, reinforcing the podcast’s mission to empower others to use their voice for impact.

Looking to stand out with your brand? Have you ever heard of the term tactical marketing?

Check out these easy ways to elevate your personal branding and marketing tactics. Put in the work and communicate your exceptional qualities with these tips from Lucy Bradly and Lisa Hugo!

In this episode, I sit down with Lucy Bradley, the brand commander of Plug Design, to explore how to find your voice and use it to build a thriving business.

We discuss the importance of having a unique title, the impact of tactical marketing, and the power of personalized communication like handwritten telegrams.

Lucy shares her journey of overcoming fear, building confidence, and finding her passion in ballet at an older age.

We also delve into the significance of personal branding and standing out in a saturated market.

Don't miss this quirky and fun conversation filled with practical tips and inspiring stories.

Here's a run down of what we cover...

01:47 Meet Lucy Bradley: Brand Commander with a vocal warm up

05:53 Tactical Marketing Explained

07:25 The Art of Handwritten Telegrams

13:45 Lucy's Ballet Journey: Passion and Dedication

21:20 Overcoming Public Speaking Fears

25:01 Voice Techniques for Impactful Speaking

26:56 Engaging Your Audience with Storytelling

33:00 The Importance of Personal Branding

37:13 Navigating Entrepreneurial Challenges

42:25 Building a Recognizable Brand

Visit our podcast page and subscribe so you don't miss any future episodes
www.lisahugo.com/podcast

Full shownotes can be found here: www.lisahugo.com/64

Hey friends, what does it take to build deep and lasting confidence?

In this episode of the Impact Through Voice podcast, I dive into the critical difference between confidence and self-worth. Sharing personal experiences from my singing career and reflections inspired by Jamie Kern Lima's book 'Worthy', I explore how our sense of worthiness can influence our confidence. We discuss challenges like imposter syndrome and the impact on different aspects of life, from professional endeavors to personal relationships.

I'm on a journey to improve my inner self-worth, and I'm inviting you to join me. Let's discover how true, steady confidence stems from deeply believing in our inherent worth. Your voice matters, because you matter.

Here's a breakdown...

01:14 Confidence vs. Self-Worth: A Deeper Reflection

02:13 The Transient Nature of Confidence

02:50 A Personal Audition Story

05:03 The Complexity of Self-Worth

08:56 Overcoming Imposter Syndrome

11:39 The Transformative Power of Self-Worth

12:49 Conclusion: Embrace Your Worthiness

13:48 Final Thoughts and Call to Action

Links:
Link to Jamie Kern Lima's Book Worthy
https://www.amazon.ae/Worthy-Believe-Enough-Transform-Your/dp/140197760X

Full shownotes can be found here: www.lisahugo.com/63

Visit our podcast page and subscribe so you don't miss any future episodes
www.lisahugo.com/podcast