Image Matters: How to Represent Christ in a Watching World

Your building, your branding, your behavior—every part of your business reflects something. As a Christian entrepreneur, it should reflect Christ. In this episode of Faith Fueled Business, Pastor Matt Nichols is joined by Steve Custis and John Matthews for a practical and honest discussion on the power of public perception, reputation, and personal integrity in business.

They dive into how everything from curb appeal to bathroom cleanliness to social media posts shapes how your community sees your business—and your faith. They also unpack how to handle solicitation requests, avoid PR disasters, and navigate the fine line between bold faith and wise professionalism.

📌 Whether you're a startup or a seasoned CEO, this episode will challenge you to think more intentionally about how your business image represents your values—and your Savior.