I'm following all TikTok best practices but my content still doesn't get pushed by the algorithm

In this Season 3 episode, we examine a common frustration: you’re following every TikTok “best practice” — short videos, strong hooks, trending sounds, consistent posting — yet your content still isn’t getting pushed by the algorithm. So what’s missing?

Emily breaks down the difference between surface-level optimization and performance-based distribution. TikTok does not reward checklists; it rewards behavioral signals. Watch time, completion rate, replays, and engagement velocity determine scaling far more than posting frequency or hashtag strategy alone.

This episode explores why generic best practices often fail without niche clarity, emotional tension, and precise audience alignment. Season 3 allows for a structured look at visibility cycles and why some creators reassess their growth systems when results plateau — though no external tactic replaces strong retention.

If your strategy feels correct but outcomes feel inconsistent, this conversation focuses on diagnosing the gap between theory and performance data. Growth on TikTok isn’t about doing everything — it’s about doing the right things for your specific audience cluster.

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