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I’m Fine hosted by Jean Campbell meets Anita Bitton - founder of Establishment Casting one of the fashion industry’s premier casting agencies, renowned for launching iconic faces, redefining beauty, and forging long-standing creative partnerships. A defining force behind the scenes in the fashion industry Anita shares her own journey, from being taken into careas a child to building her own an extended family, career and community. From i-D magazine intern to writing music reviews while at University, from moving to New York and hitting a personal rock bottom; Anita describes what motivated, and what transformed her life — and how sobriety became the catalyst for moving forward. This conversation explores belonging, identity and the long journey of becoming who you already are, finding your people, learning to pause and trusting yourself until your outside matches your inside.

Anita Bitton founded Establishment Casting in 2003. She has worked with many of fashion’s most influential brands, creatives, and image-makers, and is known for her eye, her empathy, and for her role in shaping modern fashion representation. Her work includes campaigns and runway shows for brands including Celine, Burberry and Chanel and Marc Jacobs. She grew up in South London, was inspired by emerging magazines and club culture and post university moved to New York where she got a job at Next Model Management. She has collaborated with photographers such as Tim Walker, Peter Lindbergh and Irving Penn and Creatives Katie Grand (at Marc Jacobs and Louis Vuitton), Daniel Lee (at Bottega Veneta and Burberry), Mathieu Blazy (at Bottega Veneta and Chanel) to help cast the best faces, fit and models to communicate their creative vision.

About I’m Fine:

“I’m Fine is more than a Podcast — it’s a service. A space for the millions of people navigating pain in silence, often without the resources or language we all deserve. The world isn’t set up to support people in pain and we want to help change that.” Jean Campbell.

I’m Fine is a Podcast hosted by Model, Writer and Mental Health Advocate Jean Campbellit’s a safe space and platform where high-performance people talk honestly, often humorously, about their life experiences and healing as Jean explores the inner world behind their outward success. Jean has navigated chronic pain since she was 12 years old, this experience inspired her to create I’m Fine to help reshape the stigma around pain - emotional, physical, and mental - to give a voice to the many who hide behind the words: ‘I’m Fine’. The series features conversations about mental health, identity, resilience, and how we cope when life doesn’t go to plan.

• With Very Special Thanks to Anita Bitton
• Technical Production by Copperbeach
• Social Media Ruby Fern
• Creative Production Patrick Armstrong of Sidekick Productions
• Series Producer Camilla Morton
• Founder and Executive Producer Jean Campbell

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I’m Fine hosted by Jean Campbell meets Bobby Rich Judo Champion and one of the most respected elite coaches in UK combat sports. In this episode Bobby discusses a life shaped prepping for tournaments, training, stamina, discipline, discomfort and redefining pain. Aged five he started Judo - and went on to compete at youth and senior levels right up to being competitor level for Team GB, 2008 Olympic reserve. In this conversation Bobby looks back on his experience, the demands of high-performance, finding success beyond medals and how pain — physically, mentally, emotionally — and your own identity becomes intertwined with athletic performance. From success to sacrifice, injury, relationships, burnout, and the quiet reckoning and reinvention that comes with ‘retirement’ when the question becomes: who am I without this? we discuss the importance of communication, intuition, recovery, and why sustainability and self-awareness is the true mark of strength.

Bobby Rich is the London-based performance coach, entrepreneur and former elite athlete with over two decades of experience in high-level sport and fitness. A former international Judo competitor for Team GB, 2008 Olympic reserve, and a Brazilian Jiu-Jitsu black belt Bobby now works across the worlds of performance, wellness and brand consultancy. Bobby is the founder of ONUS – a consultancy that designs and builds fitness brands and high-performance training spaces, and as a coach trusted by cultural icons to competitive athletes. He aims to help people feel stronger, live with purpose and above all is a proud father, shaping a life that thrives.

About I’m Fine:

“I’m Fine is more than a Podcast — it’s a service. A space for the millions of people navigating pain in silence, often without the resources or language we all deserve. The world isn’t set up to support people in pain and we want to help change that.” Jean Campbell.

I’m Fine is a Podcast hosted by Model, Writer and Mental Health Advocate Jean Campbell it’s a safe space and platform where high-performance people talk honestly, often humorously, about their life experiences and healing as Jean explores the inner world behind their outward success. Jean has navigated chronic pain since she was 12 years old, this experience inspired her to create I’m Fine to help reshape the stigma around pain - emotional, physical, and mental - to give a voice to the many who hide behind the words: ‘I’m Fine’.

With Very Special Thanks to Bobby Rich

Filmed by Podshop

Hailey Rovner Malach of Wicked Child Productions

Technical Production by Copperbeach

Social Media Ruby Fern

Creative Production Patrick Armstrong of Sidekick Productions

Series Producer Camilla Morton

Founder and Executive Producer Jean Campbell

Send us a message with any of your thoughts, questions and feedback

I’m Fine hosted by Jean Campbell meets Nikki Lilly - award-winning creator, British charity campaigner, social media personality, model author and founder of the Butterfly AVM Charity. In this episode Nikki shares her experience growing up with a rare and life-threatening AVM, she explains what this is and how she navigated childhood between hospitals and surgeries, how living with chronic illness that has shaped her identity, how she has shaped her outlook on life and how she found escape, joy and creativity. From launching her YouTube channel to becoming a powerful voice for representation, Nikki reflects on visibility, vulnerability, and the support and quiet strength that inspires her. This honest and intimate discussion explores resilience and choosing to live fully, even when life looks nothing like you imagined. From beauty as armour, creativity as survival to compassion and the importance of play, rest and meeting yourself where you are this is a powerful reminder that living fully doesn’t mean living perfectly.

Nikki had a carefree childhood, until she was diagnosed with AVM aged 6 when her world flipped upside down and went from a normal childhood to hospitals, surgery, home. But Nikki is extraordinary not ordinary - in 2012 the Butterfly AVM Charity was founded, in 2013, then aged only eight, she started to share her experiences of living with a 'visible difference' on YouTube covering life with: chronic illness, bullying, mental health, baking and beauty. She has won many awards for her courage, her cooking and creativity. In 2016 she won CBBC’s Junior Bake Off and presented the CBBC show ‘Nikki Lilly Meets’. In 2019 won an Emmy for ‘Best Factual Programme’ and was the youngest ever recipient of the BAFTA Special Award. In 2020 she published her first book, ‘Nikki Lilly Come on Life: Highs, Lows and How to Live Your Best Teen Like’. In 2024 she became a patron of Face Equality International, an alliance of Non-Governmental Organisations (NGOs), charities and support groups which are working at national, regional or international levels to promote the campaign for ‘face equality’. In 2025 Nikki spoke at the United Nation Human Rights Council about her experiences of facial differences and was honoured as ‘Fashion and Beauty Creator of the Year’ on TikTok, partnered with L’Oreal at the Cannes Film Festival and was one of the first people with a facial difference to walk a show in Paris Fashion Week, with Vogue calling it the most powerful moment of the show and at the end of 2025 announced her podcast ‘Live a Little’ where she talks about the in-between of modern life, where you can have a lot on but still wondering if you are missing something deeper.

Her journey has garnered recognition and numerous accolades, including:

- The WellChild Award for Courage (2013), presented by Prince Harry
- The Princess Diana Award for Exceptional Bravery (2014)
- The Pride of Britain Award for Child of Courage (2016)
- Winner of CBBC’s “Junior Bake Off” (2016)
- Nominated for a BAFTA for her work on the CBBC series “My Life: Born to Vlog”
- Winner of the 2018 Emmy Award for Best Factual Program
- Japan Grand Prix Award for her documentary work

About I’m Fine:

I’m Fine is a Podcast hosted by Model, Writer and Mental Health Advocate Jean Campbell it’s a safe space and platform where high-performance people talk honestly, often humorously, about their life experiences and healing as Jean explores the inner world behind their outward success.

With Very Special Thanks to Nikki Lilly
https://www.instagram.com/nikkililly/?hl=en
https://www.butterflyavmcharity.org.uk/nikki-lilly/
https://www.cadence-talent.com/

Technical Production Copperbeach
Social Media Ruby Fern