Ignite Psychology: The Six Behaviors That Drive Fortune 500 Performance with Hugh Massie | Ep197

Hugh Massie is the Executive Chairman and Founder of DNA Behavior, a pioneer in behavioral AI that blends finance, identity, and decision-making. As a Titan 100 CEO, published author, and global advisor, he brings decades of expertise in behavioral science, wealth management, and technology. With his mission to impact over a billion people annually by 2030, Hugh offers groundbreaking insights into how behavior shapes money, leadership, and life outcomes.

In this episode, he shares his journey from accountant to entrepreneur, the science behind DNA Behavior, and how understanding human behavior unlocks both financial success and personal fulfillment.

In Today’s Episode We Discuss:

00:01 Introduction to Hugh Massie

00:47 Hugh’s Origin Story

02:55 Entering Wealth Management

05:14 Discovering Behavior as the Key Factor

07:16 Building DNA Behavior

08:32 Behavior Makes Money

10:28 Six Traits of High-Performing Leaders

14:30 Measuring Leadership Behavior

17:17 What is DNA Behavior

19:49 Success Patterns in Public and Private Companies

24:32 Entrepreneurial Resilience vs. Corporate Leadership

28:38 Using Behavior in Venture Capital

33:12 Challenges in Building DNA Behavior

35:20 AI as a Game Changer

39:19 The Money Energy Framework

46:22 Purpose, Identity, and Human Impact

53:27 Boys Without Fathers

56:27 Transition to Deeper Reflections

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