If you’re writing a paper about AI you are not allowed to talk about AI

When we discuss artificial intelligence, what metaphors do we use to illustrate what we mean? Is artificial intelligence some sort of robot—like Ultron—or is it an organism—like a beehive? What happens to our expectations, our thinking, and our conclusions when we change these metaphors, say, from an entitative metaphor (say, an agent) to a relational metaphor (say, belonging to our work network)? We discuss these points with Angelos Kostis and Paavo Ritala who wrote a very interesting paper on how management scholars think about artificial intelligence.

Episode reading list

Ramaul, L., Ritala, P., Kostis, A., & Aaltonen, P. (2025). Rethinking How We Theorize AI in Organization and Management: A Problematizing Review of Rationality and Anthropomorphism. Journal of Management Studies, https://doi.org/10.1111/joms.13246.

Berente, N., Gu, B., Recker, J., & Santhanam, R. (2021). Managing Artificial Intelligence. MIS Quarterly, 45(3), 1433-1450.

Alvesson, M., & Sandberg, J. (2020). The Problematizing Review: A Counterpoint to Elsbach and Van Knippenberg’s Argument for Integrative Reviews. Journal of Management Studies, 57(6), 1290-1304.

Berente, N. (2020). Agile Development as the Root Metaphor for Strategy in Digital Innovation. In S. Nambisan, K. Lyytinen, & Y. Yoo (Eds.), Handbook of Digital Innovation (pp. 83-96). Edward Elgar.

Pepper, S. C. (1942). World Hypotheses: A Study in Evidence. University of California Press.

Brynjolfsson, E., Li, D., & Raymond, L. R. (2025). Generative AI at Work. The Quarterly Journal of Economics, 140(2), 889-942.

Russell, S. J., & Norvig, P. (2010). Artificial Intelligence: A Modern Approach (3rd ed.). Prentice Hall.

Jarrahi, M. H., & Ritala, P. (2025). Rethinking AI Agents: A Principal-Agent Perspective. California Management Review Insights, https://cmr.berkeley.edu/2025/07/rethinking-ai-agents-a-principal-agent-perspective/.

Boxenbaum, E., & Pedersen, J. S. (2009). Scandinavian Institutionalism – a Case of Institutional Work. In T. B. Lawrence, R. Suddaby, & B. Leca (Eds.), Institutional Work: Actors and Agency in Institutional Studies of Organizations (pp. 178-204). Cambridge University Press.

Iivari, J., & Lyytinen, K. (1998). Research on Information Systems Development in Scandinavia-Unity in Plurality. Scandinavian Journal of Information Systems, 10(1), 135-186.

Alvesson, M., & Sandberg, J. (2024). The Art of Phenomena Construction: A Framework for Coming Up with Research Phenomena beyond ‘the Usual Suspects'. Journal of Management Studies, 61(5), 1737-1765.

Brunsson, N. (2003). The Organization of Hypocrisy: Talk, Decisions, and Actions in Organizations. Copenhagen Business School Press.

Floyd, C., Mehl, W.-M., Reisin, F.-M., Schmidt, G., & Wolf, G. (1989). Out of Scandinavia: Alternative Approaches to Software Design and System Development. Human-Computer Interaction, 4(4), 253-350.

Grisold, T., Berente, N., & Seidel, S. (2025). Guardrails for Human-AI Ecologies: A Design Theory for Managing Norm-Based Coordination. MIS Quarterly, 49, https://doi.org/10.25300/MISQ/2025/18058.

Forster, E. M. (1909). The Machine Stops. The Oxford and Cambridge Review, November 1909, https://www.cs.ucdavis.edu/~koehl/Teaching/ECS188/PDF_files/Machine_stops.pdf.