If You’ve Never Heard of a Yottabyte … the Smart Money is on You Will Be Soon

Volume of data mind boggling

Beginning of 2020 … global data created est. 44 zettabytes

If this number is correct, it will mean there are 40 times more bytes than there are stars in the observable universe.

By 2025, it’s estimated that 463 exabytes of data will be created each day globally – that’s the equivalent of 212,765,957 DVDs per day!

Key daily statistics:

• 500 million tweets are sent
• 294 billion emails are sent
• 4 petabytes of data are created on Facebook
• 4 terabytes of data are created from each connected car
• 65 billion messages are sent on WhatsApp
• 5 billion searches are made

Need to understand:

• Architecture
• Relevance vs. clutter

What to do?

• Take the lead
• Educate yourself
• Right Internal and external partnerships
• Numbers not words … diligently measure
  • Sales contribution
  • Revenue
  • Business
• Balance data with creativity