“If It’s Killing You, Kill It First”—Moe Choice on Shedding Old Identities

Cut The Tie Podcast with Moe Choice
What does it take to completely reinvent yourself—and actually mean it? In this raw and unfiltered episode of Cut The Tie, Thomas Helfrich sits down with Moe Choice, a solopreneur and mentor who walked away from businesses, investors, and even his old identity to start over from scratch. From leaving everything behind in Dubai with nothing but a passport and a one-way ticket, to building a six-figure solopreneurship that teaches others how to live on their own terms, Moe’s story is one of destruction, rebirth, and radical ownership.

About Moe Choice

Moe Choice is an ICF-accredited coach, solopreneur, and mentor who helps first-time solopreneurs create a life and business that works without the usual noise—no expensive funnels, no paid ads, no endless content grind. After burning out and walking away from twelve failed business ideas and an entire life in Dubai, Moe reinvented himself by embracing the philosophy of “teaching what you want to learn.” Today, he empowers entrepreneurs worldwide with a lifetime mentorship model, showing them how to earn independently, scale smartly, and live life on their own terms.

In this episode, Thomas and Moe discuss:

• Killing the old identity
  Moe shares how he realized he couldn’t “cherry-pick” parts of his old life—he had to leave it all behind to start fresh.
• The discipline of freedom
  Why real independence isn’t chaos—it requires structure, focus, and daily discipline.
• From depression to rebirth
  Moe opens up about the dark period when he couldn’t get out of bed, and how that struggle became the catalyst for reinvention.
• Mentoring solopreneurs through experience
  His model of acting as a “temporary co-founder” for first-time solopreneurs, providing lifetime access and results-driven mentorship.
• Defining success on your own terms
  Why success isn’t about money—it’s about doing what you want, when you want, with whoever you want.
• The power of questioning everything
  How a Socratic, “says who?” mindset reshaped Moe’s approach to life, faith, and entrepreneurship.

Key Takeaways:

• Freedom requires discipline
  Without structure, freedom becomes chaos. Discipline creates the foundation for independence.
• Sometimes you must kill the old you
  Reinvention means letting go of everything—even the parts you once liked—to start fresh.
• Rock bottom can be the turning point
  Depression and burnout nearly destroyed Moe—but they became the catalyst for transformation.
• Mentorship beats methods
  Business growth isn’t about expensive funnels or tools—it’s about learning directly from someone who’s walked the path.

Connect with Moe Choice:

💼 LinkedIn: https://www.linkedin.com/in/moechoice/
🌐 Website: http://www.moechoice.com/podcast

Connect with Thomas Helfrich:

📣 Twitter: https://twitter.com/thelfrich
📘 Facebook: https://www.facebook.com/groups/cutthetie/
💼 LinkedIn: https://www.linkedin.com/in/thomashelfrich/
🌐 Website: http://www.cutthetie.com
📧 Email: [e-mail]
🚀 http://instantlyrelevant.com

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