# ITV 201

This episode of Inside the Vault with Ash Cash features entrepreneur, coach, and salon suite mogul Patrice “Sway the Pro” McKinney.Throughout the conversation, Patrice shares her journey from working behind the chair to becoming a multi-millionaire by building salon suites — a business model she describes as being a landlord in the hair and beauty industry. She explains why the “sexy route” in entrepreneurship is often the least profitable and how quiet, strategic positioning creates long-term wealth.Listeners will hear candid stories about setbacks, resilience, belief, and mindset — including moments where everything went wrong but quitting was not an option. Patrice also breaks down the salon suite business model, how leasing commercial property works, how to fill suites, common mistakes to avoid, and when franchising makes sense.This episode focuses on money mindset, smart business strategy, and the power of belief — especially for first-generation wealth builders.⏱️ Timestamps / Chapters0:00 – “Cigarette money” & being warned against barbering 0:10 – Seeing barbers living well in Atlanta & New York 0:17 – Why the “sexy route” is often the least lucrative 0:24 – Breakthroughs always come with quit moments 0:30 – Signing the lease & immediate setbacks 0:36 – Architect runs off with the money 0:42 – Permits, pressure, and breaking down emotionally 0:48 – Unexpected help clears the way 0:54 – “Everybody got ‘owner’ in their bio” 1:00 – Do you need to own property to build salon suites? 1:06 – Leasing vs owning explained 1:13 – What it takes to cross into millionaire status 1:19 – Do you have to be delusional to succeed? 1:24 – Legacy and long-term impact2:36 – Official show intro: Inside the Vault with Ash Cash 2:50 – Patrice’s business model overview 3:04 – Turning 95 sq ft into $1,500/month 3:16 – Risking everything to build the first location 3:22 – Selling the first location & still collecting royalties4:10 – Patrice introduces herself in her own words 4:48 – Coaching & mentoring in the beauty industry 5:32 – Falling in love with salon suites 6:03 – Barber shop vs salon suite comparison 6:15 – Why salon suites are hands-off and scalable7:27 – Why calm money is better than flashy money 7:52 – Working smarter, not harder8:22 – Upbringing, popularity, and mindset 9:55 – Basketball career & full scholarship 10:45 – Why she didn’t pursue the WNBA 11:20 – Pivoting into music and entertainment12:34 – Music industry gatekeeping & rejection 13:38 – Being told to change who she was 14:33 – God’s redirection and bigger purpose15:09 – Resilience through repeated setbacks 16:37 – Growing up without role models 17:03 – Deciding to break the cycle17:36 – Moving the family from Michigan to Georgia 18:01 – Crashing the U-Haul 18:46 – Losing housing at the last minute 19:17 – Laptop stolen before the move 19:52 – Choosing not to turn back20:26 – Carrying the weight for the family 21:09 – “Make it a good decision by doing whatever it takes”21:38 – Being the first millionaire in the family 22:03 – Belief as the real barrier 22:20 – Optimistic delusion explained23:49 – Every breakthrough comes with resistance 24:22 – Buildout stress & no mentorship 25:09 – Racism, permitting delays, and anxiety 25:55 – Why mentorship matters27:38 – What salon suites actually are 28:14 – Why the model works long-term 29:01 – Comparing salon suites to real estate 30:03 – Students making six figures from one location 30:33 – Big brands doing $70M+ annually31:57 – Leasing vs owning explained again 32:22 – Why “ownership” is misunderstood 33:08 – Using other people’s money ethically 34:07 – Tenant improvement allowances (TI) 34:55 – Landlords funding buildouts36:10 – How many suites to start with 36:46 – Medical office spaces as ideal properties38:02 – How to fill salon suites 38:25 – Social media as the #1 marketing tool 39:10 – SEO vs paid ads40:35 – Biggest mistakes new owners make 41:10 – Wasting square footage 41:49 – Not understanding commercial leases42:46 – Franchising: when it makes sense 43:34 – Systems, SOPs, and FDDs 44:24 – How franchising accelerates growth48:09 – Why she wrote Sweet Victory 49:12 – Showing the full journey, not just success50:01 – Defining legacy and impact 51:24 – The importance of support systems 52:17 – Support helps but isn’t required53:50 – Handling visibility, blogs, and virality 55:23 – What’s next: real estate, investing, speaking57:47 – How to connect with Patrice “Sway the Pro” 58:22 – Free training information 58:56 – Closing the Vault with Ash CashAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy